Showing posts with label books. Show all posts
Showing posts with label books. Show all posts

Sunday, December 07, 2008

The Self-Publisher Who Invented Christmas


How Charles Dickens's A Christmas Carol Rescued His Career and Revived Our Holiday Spirits
By Les Standiford

In October 1843 Charles Dickens's "once unequaled popularity was at a nadir, his critical reputation in a shambles, his bank account overdrawn," Les Standiford writes. His first five books -- Sketches by Boz, The Pickwick Papers, Oliver Twist, Nicholas Nickleby and The Old Curiosity Shop -- had made him "perhaps the world's first true celebrity of the popular arts" and "far and away his country's best-selling author, acclaimed as much for his themes -- the misery of the poor and the presumption and posturing of the rich -- as for his spellbinding powers as a storyteller." Yet as he sat on a stage in Manchester, preparing to give a speech to raise funds for the local Athenaeum, "the industrial capital's primary beacon of arts and enlightenment," he was deeply worried about "how rapidly -- and how unaccountably -- his good fortune had fled."

Those first five brilliant successes had been followed by three disappointments. The first was Barnaby Rudge, an ill-advised attempt at a historical novel, which sold respectably but considerably less well than its predecessors. The second was American Notes, the result of a trip he had made to the United States, one that was meant to increase his American readership and gain publicity in England. But the book was poorly received by British reviewers and readers, and the novel he was publishing in serial in 1843, Martin Chuzzlewit, was doing no better. He needed something to reverse his slide but seems to have had no idea what it might be. He was only 31 years old, but he had a large family to feed as well as other pressing financial obligations, and he feared that he was sliding toward oblivion.

However improbably, he found what he was looking for that October night in Manchester. After delivering his remarks, he walked the city's streets, thinking about his career. He "began to take stock of himself in a way that any accomplished and acclaimed writer would find extremely difficult, much less the most famous writer of his time." As he subsequently told his close friend, advisor and future biographer John Forster, perhaps he had begun to take his public for granted. He needed to return to plain storytelling, "without browbeating or scolding, or mounting a soapbox," as had been his tendency of late:

"And so, as he walked the streets that night, a new story began to form. His nightly walks continued, even after his return from Manchester to London, his mind still whirling . . . until bit by bit his tale took shape, and, as his friend Forster put it, with 'a strange mastery it seized him.' He wept over it, laughed, and then wept again, as bits and pieces swam up before him, including the vision of two children named Ignorance and Want, those 'wretched, abject, frightful, hideous, miserable' creatures who would, with Tiny Tim and Bob Cratchit and Scrooge and Marley and all the rest, stamp themselves on Dickens's imagination, and that of the world, forever."

Dickens wrote A Christmas Carol in a fever; it took him only six weeks to complete the 30,000-word manuscript. "I was so closely occupied with my little Carol (the idea of which had just occurred to me)," he told a friend, "that I never left home before the owls went out; and led quite a solitary life." It was the shortest book he had written -- the others were issued in multiple serials and then published as three-volume books known as "triple deckers" -- and the biggest financial gamble of his life. His publisher, Chapman and Hall, expressed little enthusiasm for the book, so Dickens decided to have the firm bring it out "for publication on his own account." All the risk would be his own: "He would be responsible for the costs of the book's production, which would be deducted from its sales. He would also oversee the book's design, hire its illustrator, and consult on its advertising. In essence, his publishers -- which would receive a fixed commission tied to sales -- had become merely his printer. In contemporary terms, then, A Christmas Carol was to be an exercise in vanity publishing."

The book has for so long been a central part of the Christmas season, and even more central to popular images of the Victorian British Christmas, that it is useful to be reminded by Standiford of one important thing: In 1843 Christmas was not even remotely similar to what it became and what we know now. Dickens himself "had always been greatly enamored of the holiday," but to the public at large it was a minor blip on the calendar:

"There were no Christmas cards in 1843 England, no Christmas trees at royal residences or White Houses, no Christmas turkeys, no department-store Santa or his million clones, no outpouring of 'Yuletide greetings,' no weeklong cessation of business affairs through the New Year, no orgy of gift-giving, no ubiquitous public display of nativity scenes (or court fights regarding them), no holiday lighting extravaganzas, and no plethora of midnight services celebrating the birth of a savior. In fact, despite all of Dickens's enthusiasms, the holiday was a relatively minor affair that ranked far below Easter, causing little more stir than Memorial Day or St. George's Day does today. In the eyes of the relatively enlightened Anglican Church, moreover, the entire enterprise of celebrating Christmas smacked vaguely of paganism, and were there Puritans still around, acknowledging the holiday might have landed one in the stocks."

Totally -- and correctly -- contradicting the title of The Man Who Invented Christmas, which probably is the invention of someone in his publisher's marketing department, Standiford says that "no individual can claim credit for the creation of Christmas, of course -- except, perhaps, the figure that the day is named for." No, Dickens did not "invent" Christmas. But he "played a major role in transforming a celebration dating back to pre-Christian times, revitalizing forgotten customs and introducing new ones that now define the holiday," including the turkey as the centerpiece of the day's feast. He gave us "a secular counterpoint to the story of the Nativity," and "complemented the glorification of the nativity of Christ with a specific set of practices derived from Christ's example: charity and compassion in the form of educational opportunity, humane working conditions, and a decent life for all. Just as vital as the celebration of the birth of a holy savior into a human family was the glorification and defense of the family unit itself."

Financial reward from A Christmas Carol came more slowly to Dickens than he had hoped -- Chapman and Hall, in the grand tradition of publishing, seems to have cooked the books against him -- but popular success was immediate and immensely gratifying, taking the book into its third printing before the end of 1843. Writing about himself in the third person, Dickens told a friend: "By every post, all manner of strangers write all manner of letters to him about their homes and hearths, and how this same Carol is read aloud there and kept on a very little shelf by itself. Indeed it is the greatest success as I am told, that this ruffian and rascal has ever achieved."

In the United States pirated editions of the book were quickly issued, including one from the ostensibly reputable Harper and Brothers, which infuriated Dickens, a passionate advocate of international copyright. A bogus edition appeared in England as well, but there he won his legal case against the offending opportunist. There also were dozens of unauthorized stage adaptations, but by and large he was less concerned about them. The practice was widespread, and the dramatizations provided free publicity for the book. In the 20th century "at least twenty-eight film adaptations" have been made, "the very best" having been released in 1951, starring Alastair Sim as Scrooge. And the beat goes on:

"According to a count made in the late 1980s, at least 225 live stagings, films, radio dramas, and television plays based on Dickens's 'little Carol' had been produced after 1950, and that number does not take into account the untold number of amateur and regional productions staged every year. Not only has A Christmas Carol become the most 'adapted' of all the author's works, but it would be hard to name any other work of fiction that has thereby become so ubiquitous a part of Western popular culture."

Standiford's account of A Christmas Carol relies almost entirely on secondary sources and probably will be dismissed by Dickensians as adding nothing new to our understanding of the writer, but it is a nice addition to the literature of Christmas. A small addition, to be sure, but then so was A Christmas Carol. ·

Sunday, December 16, 2007

Fear and Loathing in Frankfurt


Fear and Loathing in Frankfurt
Posted by orionwell

An interesting survey sponsored by the organizers of the 2007 Frankfurt Book Fair in October provides some insights into the group mind of publishing industry professionals. As reported in the Independent Publsher reported the survey asked respondents to identify the specific challenges and threats facing the industry and to predict emerging trends and areas of growth. Over 1,300 professionals from 86 countries took part. Respondents were predominantly European (85 percent), with 9% from North America and all other continents represented roughly equally.

Concerns about digitization were strongest in English speaking countries, with 71 percent of North Americans, 77 percent of Australasians and 68 per cent of UK respondents rating this challenge as the most important.

Respondents rated the following as the biggest threat to the publishing industry today:

Competition from other media and sources of entertainment (50 percent)

Over-publishing (31 percent)
Proliferation of piracy (23 percent)
Illiteracy levels in both western Europe and the developing world (17 percent)
Who is actually steering the book industry today, making the decisions that make publishing successful and generate the bestsellers? The survey finds that 37 percent felt that publishers were still key to the success of the industry. Marketing professionals, at 31 percent, were not far behind. 22 percent see the consumer as leading the demand for books - only 8 percent felt that authors drive the industry.

Finally, the industry was asked where the major areas of growth are for the industry in the coming years.

44 percent of respondents identified the use of e-books
41 percent identified audiobooks, many of which are now available as downloads
As the world becomes increasingly globalized, 27 percent of respondents saw books in translation (much of the business of the Frankfurt Book Fair) as a growth area.
27 percent identified educational publishing
You can view the entire survey on the Frankfurter BuchMesse site.

So what should we make of all this? The bogey men identified in the survey seem to be the usual suspects. With the new year looming, I will make my own predictions:

More publishing will not undermine the market for books. To the contrary, it will expand it into new areas. Though the market will continue to fragment into ever finer niches and sub-niches, we will find ever more efficient ways to aggregate the fragments.

e-books will continue to in sales, but like audio books, will remain a small part of the overall publishing market.

The printed book, far from being eclipsed bydigital media, will become a type o digital media itself - think e-paper and conductive ink - and attain a new coolness factor.

The hand-wringing over literacy will turn out to be misguided, much as each generation's hand-wringing over evolving language usage patterns of younger generations.

Authors will become more important than publishers and the various elements of the traditional book marketing machine. Savvy authors will use the Internet both as a vehicle to build an audience while they develop their work, and as a tool to generate low cost, but highly effective market buzz and book sales.

During the next decade or two, we will see the end (or the substantial diminshing) of physical book distribution and the end of book returns. In combination with better analytics for selecting and managing titles, this will make book publishing a highly profitable business.

I believe the future for books and publishers is much brighter than many of our colleagues who filled out the survey in Frankfurt. Unlike many industries, publishing is limited only by the human imagination. As for our fears about the challenges that face us - FDR said it best; the only thing we have to fear is fear itself.

Friday, May 04, 2007

Where The Book Business Is Humming

Where The Book Business Is Humming
Bertelsmann is making a bundle off Old Media in former Soviet bloc countries
http://www.businessweek.com/print/magazine/content/07_20/b4034065.htm?chan=gl

You wouldn't typically expect to find a high-profile executive of a major media company in drab Kharkiv. The gritty city of 1.5 million is the kind of place where local leaders haven't yet gotten around to tearing down statues of Lenin, and outside Ukraine it's best known (if it's known at all) for the Red Army tanks it used to make. But on a sunny April afternoon, Ewald Walgenbach, a member of the executive board of Germany's Bertelsmann, smiles as he watches a battered steam shovel ladle bricks onto a dump truck at a dilapidated factory that's being converted into a distribution center for the company's Family Leisure book club. Above the din, Oleg Shpilman, CEO of the Ukrainian unit, shouts that the new facility will be able to ship 20 million books a year. "What will happen next year when you have 21 million?" Walgenbach replies with a laugh.

Optimism about the printed word is pretty rare these days. In fast-modernizing Ukraine, though, Bertelsmann is enjoying dot-com-like expansion for its book club, a category that's a slow- or no-growth proposition in the U.S. and Western Europe. Family Leisure moved 12 million books last year—everything from cookbooks to local potboilers to Stephen King thrillers—while sales grew 55%, to $50 million. Today, Bertelsmann is Ukraine's biggest bookseller, with 12% of the market. And the operation enjoys profit margins that are triple the 4% global average for similar Bertelsmann units, which include the Book-of-the-Month Club and Literary Guild in the U.S.

Ukraine is the most spectacular example of Bertelsmann's success with book clubs in the former Soviet bloc. And it's proving that with the right mix of marketing and merchandise, there's money to be made even with low-cost goods. The region has well-educated populations hungry for a good read but relatively few bookstores where they can indulge their passion. As a result, Bertelsmann has also become the biggest book publisher in the Czech Republic and has scored big successes in Poland, Russia, and elsewhere.

The book clubs are part of a broader trend of booming print media in the developing world. In India, newspapers are thriving, with Mumbai alone boasting a half-dozen major dailies. Swiss magazine giant Ringier saw 18% sales growth last year from its lifestyle publications in Vietnam. In Argentina, the number of books published has more than doubled since 2002. And emerging markets are also proving lucrative for another Bertelsmann unit, Gruner + Jahr, which is the second-largest magazine publisher in China via a joint venture.

TEXTING THE ORDERS
Bertelsmann's allegiance to Old Media in newer markets is paying off in other ways. In the U.S., its book clubs tend to serve older customers. By contrast, nearly half the Family Leisure Club's 2 million members (in a nation of 47 million) are under 30. The secret: The Bertelsmann club recruits hot young Ukrainian authors and serves as their exclusive distributor, a smart strategy in a country with only about 300 bookstores. "They're very effective, much more than other publishers," says Ljubko Deresch, an intense 23-year-old who has published five novels—the latest with Bertelsmann—dealing with youthful disenchantment and pop culture.

Keeping prices low is crucial. The average Ukrainian makes less than $8,000 per year, and in Kharkiv, Bertelsmann's main competition is an open-air book market. Dozens of merchants in corrugated metal stalls sell everything from textbooks to science fiction. Family Leisure titles typically go for under $5, competitive with the outdoor market. Then to keep costs down, the club delivers shipments to post offices, where customers claim their books.

No doubt Bertelsmann would like to bottle its Ukraine formula for export to other countries. Although few offer such a favorable mix of book-hungry citizens, cooperative postal authorities, and energetic local management, some innovations from Ukraine can travel. Customers there, for instance, are world leaders in ordering via mobile-phone text messages, a promising e-commerce strategy in poorer countries where few can afford Internet access. Says Shpilman: "Our goal is not to be a book club, but an integrated bookseller."

Thursday, May 03, 2007

Libraries to cut out print with eBook loans

"After a day spent staring at a computer monitor, think of (a) book as a kind of screen saver for your brain"
Unknown

Libraries to cut out print with eBook loans
Caitlin Fitzsimmons
http://www.printweek.com/PrintWeekDaily/News/65466 4/Libraries-cut-print-eBook-loans

A library initiative in Canada to offer loans via eBook readers could be another blow for print.

EBook technology is gaining traction in the library sector with a Canadian government research body and eBook aggregator MyiLibrary partnering to launch a new service called eBook Loans.

Billed as an "electronic twist on the traditional library- interlending model", the service offers instant access to tens of thousands of electronic books from academic publishers such as Elsevier, Taylor & Francis, Blackwell and Springer.

Pay-per-download for individual journal articles have been available for some time but this is thought to be a first for full-length academic books.

Each loan costs £11.33 (CAN$25), payable online using a credit card. Users are given access to an eBook through a URL that expires after 30 days.

This widens the choice of books available to researchers and reduces the cost of inter-library loans for the institutions, while providing a new revenue stream for publishers.

Chief executive and president of Ingram Digital Group, which owns MyiLibrary, James Gray, said: "This launch is the culmination of months of tireless research into how to develop a robust and intuitive inter-library loan system that easily integrates into library workflows.

"The ability to deliver the content instantaneously is a key feature of this service, and one we believe will help libraries service the needs of their patrons in the most effective way possible."

MyiLibrary's partner in the venture is the National Research Council Canada Institute for Scientific and Technical Information, a science and technology research centre and one of Canada's biggest publishers of scientific books.

Publishers and technology companies have been actively developing eBook products, which allow readers to transport several books in a small package, eliminating the need for print and paper.

In the consumer market, Sony last year announced the launch of its eBook Reader in the US and agreements with several publishers, including Cambridge University Press, Simon and Schuster, Random House, HarperCollins and Hachette Book Group USA, to make 10,000 titles available for download.