New Magazine Launches Decline for Second Straight Year

Just how many were launched in 2008? 

It depends who you ask.

By Dylan Stableford

Folio Magazine 

http://www.foliomag.com/2008/new-magazine-launches

There were 335 new magazines launched in 2008.

There also have been 634 new magazines launched in 2008.

Or, there were 191 new magazine launches announced in 2008.

Exactly how many, it seems, depends on who's counting.

According to MediaFinder.com─an online database of U.S. and Canadian magazines-335 were launched in 2008, with health titles accounting for 31 of them. There were 389 new titles launched last year, according to the site.

According to University of Mississippi professor Samir "Mr. Magazine" Husni, 634 new magazines launched through November. The "hot categories," Husni said, continue to be "crafts, homes, metro and sports-same as last year."

In the last four months, he said, there has been somewhat of a surge in launch activity.

But Husni, who tracks launches monthly on his Web site, noted that the number of magazines published with a frequency of four or more is 191, down from 233 during the same period in 2007. (Husni stressed he only counts consumer titles and only the ones he has physical copies of, in hand.)

From 'WSJ.' to Beer

According to the Magazine Publishers of America's "New & Noted" setion of its Web site, there were 191 magazine launches-with titles ranging from the Wall Street Journal's 'WSJ.' to Beer-announced in 2008, down from 271 in 2007.

If there's a number everyone can agree on, however, it's that print magazine launches are, not surprisingly, on the decline.

Between January and November 2006, there were 842 magazine launches by Husni's count, and 636 during the same period in 2007.

According to MediaFinder, the second "hottest" category was regional, with 24 new titles-such as Michigan avenue cropping up in '08. (Although regional was also one of the biggest decliners, down from 42 new launches a year ago.)

Despite the downturn in the economy, magazines serving health, regional, and food interests continued to show growth, "as there continues to be interest in topics close to home," said Trish Hagood, president of Oxbridge Communications, which publishes MediaFinder.com.

Noted Husni: "A lot of the new titles are being published twice or three times a year for some reason."

Time Warner Tries Metering Internet Use

BoSacks Speaks Out: I think there is much more in this story than meets the eye for every publisher. If we accept the fact that at least part of the future of publishing is digitally related, then this is a very important story. As we move our franchise into a digital broadband environment, then the process our readers use to get our material and the cost for them to do so becomes paramount. And especially so, if we are including our own videos or connections to other broadband services.

Do any of you remember paying for AOL by the minute? Is this a return to those heady days of yore? Ouch!

"I have ever been opposed to banks, - opposed to internal improvements by the general government, - opposed to distribution of public lands among the states, - opposed to taking the power from the hands of the people, - opposed to special monopolies,"
Sam Houston (American General, Lawyer and Politician, 1st president of Texas, (1836-38, 1841-44), 1793-1863)



Time Warner Tries Metering Internet Use
By Peter Svensson, AP Technology Writer
Time Warner Cable starts customer trial with metered Internet access in Texas
http://biz.yahoo.com/ap/080602/tec_time_warner_cable_internet.html

NEW YORK (AP) -- You're used to paying extra if you use up your cell phone minutes, but will you be willing to pay extra if your home computer goes over its Internet allowance?
Time Warner Cable Inc. customers -- and, later, others -- may have to, if the company's test of metered Internet access is successful.

On Thursday, new Time Warner Cable Internet subscribers in Beaumont, Texas, will have monthly allowances for the amount of data they upload and download. Those who go over will be charged $1 per gigabyte, a Time Warner Cable executive told the Associated Press.

Metered billing is an attempt to deal fairly with Internet usage, which is very uneven among Time Warner Cable's subscribers, said Kevin Leddy, Time Warner Cable's executive vice president of advanced technology.

Just 5 percent of the company's subscribers take up half of the capacity on local cable lines, Leddy said. Other cable Internet service providers report a similar distribution.

"We think it's the fairest way to finance the needed investment in the infrastructure," Leddy said.

Metered usage is common overseas, and other U.S. cable providers are looking at ways to rein in heavy users. Most have download caps, but some keep the caps secret so as not to alarm the majority of users, who come nowhere close to the limits. Time Warner Cable appears to be the first major ISP to charge for going over the limit: Other companies warn, then suspend, those who go over.

Phone companies are less concerned about congestion and are unlikely to impose metered usage on DSL customers, because their networks are structured differently.

Time Warner Cable had said in January that it was planning to conduct the trial in Beaumont, but did not give any details. On Monday, Leddy said its tiers will range from $29.95 a month for relatively slow service at 768 kilobits per second and a 5-gigabyte monthly cap to $54.90 per month for fast downloads at 15 megabits per second and a 40-gigabyte cap. Those prices cover the Internet portion of subscription bundles that include video or phone services. Both downloads and uploads will count toward the monthly cap.

A possible stumbling block for Time Warner Cable is that customers have had little reason so far to pay attention to how much they download from the Internet, or know much traffic makes up a gigabyte. That uncertainty could scare off new subscribers.

Those who mainly do Web surfing or e-mail have little reason to pay attention to the traffic caps: a gigabyte is about 3,000 Web pages, or 15,000 e-mails without attachments. But those who download movies or TV shows will want to pay attention. A standard-definition movie can take up 1.5 gigabytes, and a high-definition movie can be 6 to 8 gigabytes.

Time Warner Cable subscribers will be able to check out their data consumption on a "gas gauge" on the company's Web page.

The company won't apply the gigabyte surcharges for the first two months. It has 90,000 customers in the trial area, but only new subscribers will be part of the trial.

Billing by the hour was common for dial-up service in the U.S. until AOL introduced an unlimited-usage plan in 1996. Flat-rate, unlimited-usage plans have been credited with encouraging consumer Internet use by making billing easy to understand.

"The metered Internet has been tried and tested and rejected by the consumers overwhelmingly since the days of AOL," information-technology consultant George Ou told the Federal Communications Commission at a hearing on ISP practices in April.

Metered billing could also put a crimp in the plans of services like Apple Inc.'s iTunes that use the Internet to deliver video. DVD-by-mail pioneer Netflix Inc. just launched a TV set-top box that receives an unlimited stream of Internet video for as little as $8.99 per month.

Comcast Corp., the country's largest cable company, has suggested that it may cap usage at 250 gigabytes per month. Bend Cable Communications in Bend, Ore., used to have multitier bandwidth allowances, like the ones Time Warner Cable will test, but it abandoned them in favor of an across-the-board 100-gigabyte cap. Bend charges $1.50 per extra gigabyte consumed in a month.

Korean Publisher Leads Way for Magazines to Flourish in Digital Age

Korean Publisher Leads Way for Magazines to Flourish in Digital Age
The Key Is Delivering Content Through Diverse Channels Anytime, Anywhere
By Rance Crain http://adage.com/columns/article?article_id=116898


If you want a scary look at how magazine ad volume in the U.S. will hold up to new digital media, go to Korea.

JoongAng M&B's Patzzi.com is a portal that combines material from all seven of the Korean group's magazines, plus shopping tips and media and marketing trends.


New-media advertising grew 21% in Korea last year vs. 1.2% for magazine ads -- and new media outpaces magazine ad volume $840 million to $495 million.

Jeong-Woo Kil, president-CEO of JoongAng M&B, a privately owned publisher of seven magazines, told the International Federation of the Periodical Press conference in Beijing this month how his company was responding.

JoongAng M&B, which has interests in newspapers, broadcasting and book publishing, created JMNet to provide broader platforms of content, including not only material from its own media but also from Time Inc., Hearst, the Washington Post Group, The New York Times Co. and Nikkei in Japan.

Mr. Kil said delivering magazine content through diverse channels anytime, anywhere is the key to competing in the digital age. A digital-content archive, he said, is the "centerpiece" for traffic control of digitized content including text, images and videos. Cooperation doesn't take place only on the digital front; his magazines provide content for his flagship newspaper.

As in the U.S., Korean portals -- not content providers -- are so far the digital winners. Google, Yahoo and Korea's indigenous portals, such as Naver, outperform media portals. Naver notches 10 million visitors per day and takes 30% of online-content users in Korea.

But Korean publishers are fighting back. Mr. Kil cited publisher Design House, which is digitizing its own magazine content and cooperating with Korean magazine companies to build a comprehensive hub or digital library.

Design House also developed Simon Search to help users navigate digitized magazine content. I've long felt that the big search engines are vulnerable when it comes to specialized content, and Design House is making relevant material easier to find. You can take a look at the right-hand-side images, and when you find a piece from the digital archives, you can retrieve exactly the same page view of the magazine.

JoongAng M&B's portal site, Patzzi.com, combines material from all seven of the group's magazines, plus shopping tips and media and marketing trends.

Mr. Kil said creating and producing video clips for TV, Web TV and mobile phones is "now a must, and not an option." His editors not only select items for videos but also participate in production. He showed a video clip shot as his magazine reporters worked on print and video content at the same time.

For the company's Friday travel magazine, readers share their experiences on blogs and the magazine develops travel packages based on the blogs. This, Mr. Kil said, is "a constructive cycle of sharing content and services" to raise revenue.

Even though Mr. Kil appears to me to be way ahead of us, he told FIPP he had "to confess that I face more questions than answers."

He, like us, is concerned about developing profit models and how to harmonize selling content to diverse devices and portals without cannibalizing content.

The key, it seems to me, is following Mr. Kil's pattern: Combining in one portal as much diverse information you can get your hands on. That creates a whole new product and brings to it a whole new group of readers.

The problem is that both the advertising and media industries in the U.S. don't seem very good at breaking down silos we've constructed to protect individual properties. The Asian view of looking many years ahead for success is more compatible with the digital world's reward for combining material across myriad evolving platforms. We think vertically; they think horizontally.

One Japanese publisher said his company views the digital world in the same way as any other fleeting development: "No matter how time passes ... our expectation for love and beauty, care and tenderness, never loses."

Magazines feeling postal pinch

Magazines feeling postal pinch
High-circulation periodicals enjoy discounted rates, while smaller publications get hit with steep rate hikes.
By Teresa Stack and Jack Fowler,
TERESA STACK is president of the Nation.
JACK FOWLER is publisher of the National Review.
http://www.latimes.com/news/printedition/opinion/la-oe-stack28may28,1,5257005.story?ctrack=2&cset=true


THE COST OF getting magazines into your mailbox will shoot up July 15. How much? It depends.

Magazine publishers are facing a radical postage rate restructuring that favors those with large circulations and transfers costs to small- and mid-circulation publications.

Past increases to periodical postage were applied fairly equally across all publications. But this time, things are drastically different - and potentially damaging to the diversity of voices that our founders strove to foster when they created the national postal system.

Our respective magazines - the Nation and the National Review - sit on opposite ends of the political spectrum and disagree on nearly every issue. But we concur on this: These proposed postal rate hikes are deeply unfair.

It is not simply that we want to avoid a massive increase in our mailing costs, though that is a factor. More important to us is that we believe in a vibrant marketplace of ideas (where we each think our ideas will prevail). We are not afraid of intellectual competition; we welcome it.

For this latest round of rate hikes, the U.S. Postal Service proposed a 12% increase that would have affected magazines more or less equitably. Then, in an unprecedented move, that plan was rejected by the Postal Regulatory Commission, the body responsible for setting rates. Instead, it approved a complicated pricing system based on a proposal by Time Warner Inc., the largest magazine publisher in the country. Rather than base rates on total weight and total number of pieces mailed, the new, complex formula is full of incentives that take into account packaging, shape, distance traveled and more.

It adds up to this: discounts for some periodicals; as far as we can see, mostly the huge-circulation titles associated with firms like Time Warner. At smaller magazines like ours, rates will go up 15% to 25%. Research by McGraw-Hill Cos. concludes that the rate increases for some small-circulation publications could hit 30%.

Time Warner and the Postal Regulatory Commission say this scheme rewards efficiency. But the rates appear to have been adopted with little research into their effect on publishers and with no meaningful public input.

How will small magazines that operate on the economic margins - yet have an outsized effect on public discourse - accommodate $500,000 (in the case of the Nation and the National Review) in additional postage expense? Will we be forced to cut back on reporting, raise our prices, reduce our staffs or our number of pages to stay afloat? For some titles, the change may prove fatal. It certainly will make it more difficult to start a new magazine, and publishing will be less competitive as a result.

Time Warner and the postal commission seem to have little understanding of the crucial role the Postal Service has played in establishing an open marketplace of ideas. It has always been a central policy of the Postal Service to use its pricing mechanism to encourage smaller publications and competition.

Since the time of James Madison and the founders in the 1790s, it has been understood that low rates for small publications make it possible to have the rich, open and diverse media that a self-governing people require. This is what is at stake today. And because so much of the material online originates in print magazines, these postal rates could have the unintended effect of shrinking the digital marketplace of ideas as well.

We urge the relevant congressional committees to hold a hearing to investigate this coming crisis before it is too late. The last 215 years of postal policy were instrumental in the creation of the extraordinary free press we have in the U.S. today. We should not begin to overturn this magnificent tradition.

Magazine companies start doing the work of advertising agencies

Magazine companies start doing the work of advertising agencies
By Louise Story
http://www.iht.com/articles/2007/05/28/business/nast.1-61445.php



NEW YORK: Like executives at advertising agencies, Richard Beckman and his team talk to managers at consumer brand companies about the customers they want to reach. Four to six weeks later, they present a marketing and advertising plan.
But Beckman does not run an advertising agency. He is president of Condé Nast Media Group, a division of the magazine company that publishes titles like Vogue, Wired and The New Yorker. Over the past five years, Beckman has developed an agency-like business within Condé Nast's ad sales unit, generating new revenue by planning events for advertisers and creating advertisements that help sell more magazine pages.

Customarily, magazine companies have made money by selling ad space in their magazines or, more recently, on their Web sites. Now some of them have set up what amount to internal mini-agencies that work with clients to design campaigns for the media company's pages. Sometimes this work spills out into other forums, like radio and television ads.

Like Condé Nast, Meredith, which publishes such titles as Family Circle, More and Ladies' Home Journal, is now handling some creative work for its advertisers, and so is even Surface, a small, independent magazine dedicated to fashion and design. The trend poses a challenge to traditional agencies and has created some unusual partnerships (think of Vogue designing ads for Wal-Mart).

Condé Nast Media Group has been developing sweepstakes, television specials, radio ads, in-store events and, of course, magazine ads for companies like Dillard's, Kohl's, Grey Goose and Lexus. The unit, which relies on a panel of more than 100,000 consumers to evaluate advertising, generated about $200 million of revenue last year.

Beckman's group has drawn the most attention for Fashion Rocks, a concert and television special about music and the fashion industry. The event, now in its fourth year, ties in several large advertisers (like Chevrolet, Citigroup, L'Oréal and Cingular) and was featured last year in a custom magazine sent to Condé Nast subscribers.

This year, Condé Nast is planning another large event to sell to advertisers, Movies Rock. Produced by Beckman and some Hollywood heavyweights, it will feature music that has been influential in movies.

The idea behind both programs is to create major television events that showcase each advertiser. During the Fashion Rocks event last year, for example, Elton John performed a private show the night before that was streamed only onto Cingular Wireless cellphones. (AT&T, which now owns Cingular, has since started eliminating the Cingular brand name.)

Andrew McLean, president and chief client officer of Mediaedge:cia, the ad-buying agency that represented Cingular Wireless when it worked with Fashion Rocks, said that his client's work with Condé Nast had moved from "just buying bits of paper in a magazine to a much more multifaceted relationship." Mediaedge:cia is part of the WPP Group.

Beckman's unit also has access to relationships with celebrities who would not often work directly with advertisers. For example, Condé Nast arranged for Robert F. Kennedy Jr. to appear in an ad for Lexus that also showcased the Waterkeeper Alliance, a water protection group that Kennedy heads.

"They have the cachet and the credibility for top-tier celebrities to want to partner with them," said Robin Steinberg, senior vice president and director of print investment and activation for MediaVest, an agency that buys media in the Publicis Groupe.

Condé Nast's internal agency evolved organically, but Meredith took a different approach. Last summer the company established Meredith 360, an advertising consulting group that operates as a business unit separate from the publishing group. Meredith has purchased three advertising agencies in the past year, allowing it to offer a broad spectrum of services.

"A lot of our different divisions do what a lot of different agencies do," said Nancy Weber, Meredith's chief marketing officer.

Meredith 360 charges for its services, while Condé Nast charges only for costs when it creates custom programs for advertisers, Beckman said. (Condé Nast also makes a profit from such events as Fashion Rocks.) The rate structure means that Condé Nast can often beat ad agencies on prices, Beckman said.

"We don't have to make money from our creative, because we make money from our media," he said.

Some advertisers think that's the way it should be. Condé Nast is currently working with CIT, the financial services company, on a series of interviews with people like the fashion designer Marc Ecko. The interviews are featured online, and Condé Nast will produce live events and magazine sections over the next several months for CIT.

Kelley Gipson, director of brand marketing and communications for CIT, said she did not expect to pay Condé Nast anything more than the cost of the advertising pages her company purchases.

"I look at it as part of the value chain for media," Gipson said. "We don't charge for it when we're working with our customers. We look at the opportunity to provide sort of intellectual capital as the glue in the relationship, so we challenge our media partners to think about it the same way."

BoSacks Speaks Out: The $70 Magazine!

Such labored nothings, in so strange a style, Amaze th' unlearned, and make the learned smile"
Alexander Pope (English Poet, 1688-1744)

BoSacks Speaks Out: Thanks to my author- friend David Renard, I have been introduced to the style press phenomenon. Until David actually grabbed me by the sleeve and showed me, I will confess that I had no idea there were large stores selling magazines for $89 and up, hundreds of them. That is right, a whole newsstand store of magazines with price tags that would boggle the mind of the average publisher. Just to be very clear, that price I mentioned of $89 is for each issue. And that was not the most expensive . . . not by a long shot.

Having a strong manufacturing background, I have to tell you that for that kind of pricing I was mighty disappointed in the printing quality of most of them. They were OK, but at that price level I would have expected more. . . much more.

Anyway, not only do they have magazines at these price levels but David tells me that the sell through rates are much higher than our industry standard.

So Mr. and Ms. Publisher. . . What do you make of that? Here is where Mr. Magazine will be correct about the future of magazines. Expensive niche printed publishing only for those who can afford it.

Have you got an opinion on any of this? I would love to hear it.




The $70 Magazine! Boutique Glossies Rampant in Soho
by Nicholas Boston
http://thebridalblog.observer.com/2007/70-magazine- boutique-glossies-rampant-soho

The new issue of aRUDE, an outsized independent style and culture magazine, is offering something new for its cover price of $9.95: empty pages. It's a "vanity issue dedicated to Paris Hilton," said its Nigerian- born editor and publisher, Iké Udé. Save for a Mondrian-inspired centerfold collage of the socialite herself, the issue contains only page after page of empty space, punctuated with questions to the reader. "Is she a genius because she works smart and not necessarily hard?" "Aren't you jealous of her?" "Who should she marry?" Readers are instructed to fill in the blank space with their answers, artwork and any shout-outs to or about Ms. Hilton, then to return this material in the envelopes provided to aRUDE's headquarters on 17th Street in Chelsea, where the content will be scanned and re-edited into a "real" magazine, to be re-issued in late summer.

"We want to democratize the editorial contribution in a magazine framework, where it's open to readers to become creators," said the Nigerian-born Mr. Udé, whose contributors include the professional dandy and partygoer Patrick McDonald, F.I.T. professor Valerie Steele and reedy Russian model Larissa Kulikova. "It's kind of like"-you know what's coming- "a blog in print, in a way."

Just what is the deal with those expensive downtown glossies like aRUDE, euphemistically referred to as the "style press"?

"It's a term that came out of France, where magazines that were high-end boutique magazines would be called la presse de style," said David Renard, author of the recently released book The Last Magazine (Universe), in which he argues that the survival of the magazine-publishing industry at large lies in innovations made by the independents. "But instead of just being style as in fashion, style in essence means more design, in a sense, or trendy or cool."

Lafayette Smoke Shop, located at the corner of Lafayette and Spring, is a hotbed of the pricey publications. "All tourists; many, many tourists" is how the store's manager described his clientele-along with the moneyed Soho residents who need to fill coffee-table space, of course.

"I bought one called SOON, in Chinese, French and in English-$70 cover price!" said Samir Husni, chair of the journalism department at the University of Mississippi and author of the annual Samir Husni's Guide to New Magazines, now in its 22nd year. "You can tell that those boutique magazines are done for the people within the industry, rather than the people outside the industry. It's a celebration of our inner circle. Most of them you can find in New York, but the minute you reach Des Moines, they're gone!"

But most of the style press is sustained not by newsstand sales but from ads taken out by-and sometimes custom-designed by-high-end fashion houses, retailers and other luxury brands. "There's no way they can make money without advertising," Mr. Renard said. "They'd have to be selling at $20, $30 a piece-sometimes that's impossible! They want to keep the American concept of low prices."

To get the most desirable advertisers, editors have to woo first-rate style mavens, photographers and graphic designers-usually friends or friends of friends-to contribute work for free. ("Diane"-as in von Furstenberg-"will always take out an ad with us," Mr. Udé said.) Then they have to get the finished product into the right hands. "In New York, with the right wholesaler for New York City, you can make 500 copies look like you are everywhere. Everywhere!" Mr. Renard said. "To whom? To the advertisers and to the tribe that you're trying to attract, let's say the downtown 'cool set.' Only 500 copies-that's 30 stores."

Most of the magazines are primarily visual, repositories for art photography. One exception is 032c, published by partners Jörg Koch and Sandra von Mayer-Myrtenhain out of Berlin; the latest issue, which will retail for $20.99, arrives in New York at the end of May and contains lengthy essays on contemporary art and politics. "Readers are editors, artists, gallerists, architects, students at Columbia and N.Y.U., and, of course, fashion people- designers, P.R., photographers, stylists," Mr. Koch said of his shiny export.

Trace ($5.99) is one title that has extended its brand beyond print. In 2003, the magazine started Trace TV, a cable-television channel in France, which is now available in the U.S. on the Dish Network. In Trace's editorial offices on Broome Street, editors converse in a kind of lingua universale, lapsing from English into French and occasionally Spanish, with intermittent exclamations in other tongues. Editor in chief Claude Grunitzky, 36, the son of a West African diplomat who himself speaks six languages, founded the magazine in 1996 in modest digs in London. Over the next 10 years, he relocated the operation to downtown Manhattan and morphed into a kind of style-press mogul. The magazine is now published in three separate editions-American, British and French- with each distributed to appropriate linguistic markets worldwide. Mr. Grunitzky calls himself a "cross-cultural guru."

"When you look at these 'style press,' what they give us is the cornerstone from which we can build the future for print," Mr. Husni grandly claimed. "Because those magazines cannot exist or have the impact that they have if they existed in any other medium - not online, not on TV."

At any rate, Mr. Udé eagerly awaits the results of his little editorial experiment. "It's not easy to do this," he said. "But thank God it's not easy! If it would be easy, then every Dick and Harry would be doing it."

BoSacks Readers Speak Out: On Mr. Magazine, Time Inc, MPA, Editorial Integrity, and More

BoSacks Speaks Out: Mia Culpa

Friends, I have received dozens of letters and even a few phone calls from long time readers asking me about my missing vents, prognostications, and poignant punditry.

What happened to the irregularly regular BoSacks Speaks Out?

I have plenty of excuses but none of them really work.

I think the true line in the sand for me was drawn with my entry into political life. When I got elected as a town councilman, I had no idea how all consuming it could become. The previous roll models that went before me spent little or no time between meetings, preparing and working for the future of the town. So I figured I could do nothing a whole lot better than those guys, who are doing nothing.

But actually, I have taken a decidedly different approach. If you will allow me the bravado, I have taken a typical Bo-Approach to governance, and that would include speaking out, and working very hard on many town issues. Duh! What a surprise?

So how much speaking out, and in how many venues can one man achieve? I don't really know. But I have seen less speaking out in my newsletter and more speaking out in my town.

All that being said, I will do my best to return to the forefront of media venting, wherever it seems necessary, pontificating whenever possible, and prognosticating as the future unveils it's unexpected twists and turns.
BoSacks
-30-

PS: As an FYI - -I have completely reorganized my web site. It now has a wealth of new information and is updated daily with news items that are very important but just didn't make the cut for the daily newsletter. It also has the often asked for archive of old articles and Bo- Rants. It has updated information on everything we do for a living, and some things we don't do, including dozens of excellent media/publishing links. It is still a work in progress and I hope you enjoy it.

I have come to the conclusion that politics are too serious a matter to be left to the politicians.
Charles De Gaulle (1890 - 1970)


BoSacks Readers Speak Out: On the MPA, Editors, Integrity, Time Inc, Circ, Ads and More
http://www.bosacks.co m

Re: BoSacks Speaks Out: GM Wants More Newspaper Advertorials
. . . my company doesn't do advertorial. Ever. I throw a screaming fit at any (potential) advertiser that even suggests it. In fact, I've been known to pillory books put out by our largest advertisers (when they deserve it.) Our readers trust us for it. Readers come first.
(Submitted by a Publisher)

Re: BoSacks Speaks Out: GM Wants More Newspaper Advertorials
hey, didn't that pcworld editor get canned for not running favorable articles? an advertorial is where you bribe the sales staff with money and free content. A p.r. placement is where you bribe them with lunch. :)
(Submitted by an Industry Consultant)

Re: If They Write It, Will They Come?
"Gannett has done more than any other newspaper company to incorporate user-generated content in its Web sites," he said, and I'm sure he's right. They're also doing it in the daily printed paper: "Hey, write to us about your experience of the Easter egg hunt." [If we can't afford journalists, we'll get the public to do the work for nothing.] And a self-respecting fish wouldn't want to be wrapped in the once world-famous Des Moines Register.
(Submitted by Writer)

Re: If They Write It, Will They Come?
You need people who can tell stories well and who understand enough about what they cover to see and convey what is most touching and interesting. Saying "give me user-generated, high-quality content" is all well and good, but just how many editors do you have to sift through all the crap that will come in? Hell, they spend tons of time sifting through what staff and freelance writers generate. This is abdication in the name of relevance that is actually an admission of incapability. People like this don't know what to do, so they come up with something that sounds good. So follow the model and you're still screwed, because you're working on the assumption that the essence of what you've done and chosen to do is right, even if the mechanism is wrong. If readers are the ones to tell the stories, then what are the papers there for? No wonder circulation is down.
(Submitted by a Writer)

Re: Editor re-instated after dispute with PC World
As one of the angry protesters in writing to PC World hoping they would realized that in sacrificing the integrity of their editor they were sacrificing the integrity of their brand and there are few faster paths to destruction I think McCracken's return is a cause to cheer for all of us who believe journalism is first about integrity. Let this lesson be both to Editors, for gods' sake have the courage to stand up for what you know is right, and for Ad executives (or Conde Nast Webisode producers) to realize that if we sell away the integrity of journalism our industry will be forever damaged . . . . and become TV.
(Submitted by a Senior Director)

Re: Editor re-instated after dispute with PC World
Wow! Integrity wins! And the supreme judge in this case was at the top of the company food chain! There IS practical value to virtue. Always has been.
(Submitted by a Senior Sales Rep - Retired)

Re: Editor re-instated after dispute with PC World
Bo, you are wrong about this one. Integrity has nothing to do with it. All this is a reaction to a strong readership out cry.
It still boils down to chasing the almighty dollar and nothing to do with management making the correct decision with any integrity.
(Submitted by a Senior editor)

Re: Editor re-instated after dispute with PC World
Great - the guy who saw the future and said that it's pandering to the advertisers is again the one in charge of online. Now wasn't it an IDG executive who noted a month or two ago that online was their future? In the long run, I'm not sure that this sounds like integrity winning over sales. It's more a case of, "Oh, how embarrassing, and in public no less."
(Submitted by a Senior Director of Mfg and Dst)

Re: Editor re-instated after dispute with PC World
Integrity is for underpaid suckers . . . and the world is filled with them.
(Submitted by a Sales Rep)

Re: NEWS FLASH * * * Elimination of Publishers Periodical Rates for Foreign Subscribers
it can't be the stupidest thing. claiming to not be a government agency while operating like one is dumber yet! Zinio and adobe must be behind this particular change :)
(Submitted by an Industry Consultant)

Re: NEWS FLASH * * * Elimination of Publishers Periodical Rates for Foreign Subscribers.
Unfortunately this is not new news but seems to have been over looked by many. Many printers will not offer ISAL, so re-mailers or first class international may be the only options. The postal service is also eliminating air and surface letter post.

REMINDER:
You cannot mail Periodicals foreign and Canadian mail after 12:01 AM May 14.
You must make other arrangements for this mail.
(Submitted by a Postal Director)

Re: Newsweek Editor: 'Dead Tree' Magazines Will Continue
Bob: As a former Newsweeker, I feel Meacham is correct; there will always be a future and a place for good, timely, relevant writing. Newsweeklies have the advantage of pictures and graphics to support their editorial, but the writer still needs to follow the NPR maxim: 'Can you see what I'm saying?'

4,000 words is about 3,700 more than I care to read from a computer screen. There are some ideas that cannot be sufficiently concentrated and packaged onto one page. The answer is simple. Print the article and read it at your leisure. I guess that is why people continue to buy print.
(Submitted by a Print Salesperson)

RE: Newsweek Editor: 'Dead Tree' Magazines Will Continue
Prediction 1: "Green" magazines and catalogs will not be printed on recycled, de-inked, or FSC certified paper. They just won't be printed at all.

Prediction 2: Before the end of 2007, the "disposable celebrity" bubble is going to burst. This category is soley responsible for the strength of the newsstand performance. I spend about $50 on the newsstand every month, and before I discovered the guilty pleasure of various "celebretard" websites, there was always a representative mix of this category in my briefcase. I haven't purchased one issue of a Bauer weekly in months. I'm actually spending more on magazines than before, but my purchases are in completely different categories.

I work with the paper industry and have (for the past 10 years) been trying to help my clients find ways to make print relevant. I NEED your service. You do a fantastic job.
(Submitted by a Paper Person)

Re: Why "Mr. Magazine" canceled his Newsweek subscription
I never thought I'd say this (I haven't always been a fan of Mr. Magazine) but this article is right on. In my market, at least, there are NO online competitors that actually make money. (The largest websites in our market are strictly not-for-profit and carry no advertising whatsoever.) Our readers are our customers, not our advertisers. We should do what our readers want, and the advertisers will follow.
(Submitted by a Publisher)

Re: Why "Mr. Magazine" canceled his Newsweek subscription
It's the number one reason our industry is in freefall. ALL our problems -- lack of interest in our products, newsstand sellthrough decline, phantom circulation (or just plain circ fraud) which leads to lack of trust by advertisers in our product -- all of these stem from one primary failure:
not serving our readers first.
I've been in this industry for over a decade, and it still amazes me to see how people in this business abuse their customers. None of my titles exceeds 25% advertising (I sell out an issue and say "try next time" if we are about to exceed 25%) . We screen our advertisers heavily (for example requiring written references for personal/professional services like psychic readers -- common in our market.) We mail in envelopes to protect reader privacy. We never, ever sell or rent our list. And our readers have responded by incredible loyalty and support. People will respect you if you respect them.

More and more, I see "industry experts" in Folio and elsewhere recommending the policies we have thought were purely common decency (as above) and have followed for years. Hopefully, it's not too late to save our industry. Thanks for a wealth of great information,
(Submitted by a Publisher)

Re: Why "Mr. Magazine" canceled his Newsweek subscription
As a former client, I can vouch for the fact that Samir is really the most knowledgeable magazine guy in the world!!!!!!
(Submitted by a Publisher)

Re: Why "Mr. Magazine" canceled his Newsweek subscription
Bo, I think you and Samir are the two brightest light bulbs in the industry. I've had many a conversation with fellow publishers about you. We all agree, that you bring needed fresh air into some very stagnant smoke filled rooms. The MPA, ABC, BPA and all the others, need your criticisms and your approach to our problems. Please keep up the good work and the continued pressure you apply by speaking out.
(Submitted by a Senior Publisher)

New Magazines: The numbers for the first trimester

"What we become depends on what we read after all the professors have finished with us. The greatest university of all is the collection of books."

Thomas Carlyle quotes (Scottish Historian and Essayist, leading figure in the Victorian era. 1795-1881)


New Magazines: The numbers for the first trimester
Samir Husni (Blog)
http://mrmagazine.wordpress.com/


Flower is but one of 202 magazines that were born in the first trimester of 2007. Two trends appear to go hand in hand for the first four months of 2007 when it comes to new magazine launches: the first is the drop in the number of special issues and one time publications (almost 33% drop from last year); and the second is the drop of the number of magazines with a frequency of four times or higher (almost 20% drop from last year). As I mentioned earlier on this blog, this is NOT an unnatural occurrence in the field of magazine publishing. Every few years we see a market correction and the numbers drop. It is not new. This market correction has happened every few years, both before and after the birth of the internet. However, the silver lining in all of this is that the number of magazines with four times frequency or more is closing the gap with the numbers of the specials and one-time titles. So, here goes the numbers (at least for now as we keep on updating the numbers as we receive titles we've missed) for this year compared to the numbers of last year. In the first trimester (Jan. through April 2007) at least 202 new magazines were launched with the following frequencies: Four times or more, 79 titles (100 in 2006), Specials, 104 titles (155 in 2006), Annuals, 12 titles (25 in 2006) and the remaining seven titles were published either two or three times a year. For a complete list of all the titles of the first trimester click here.

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The VIP Factor in MagazinesMay 4th, 2007

For years I have been telling my students and my clients that the Visual Impact in Print (the VIP factor) depends on marrying the photography with the typography to create a visual impact that will stop you and make you pick up the magazine. Well, today while scanning the newsstands I found a great example of how not to achieve that impact. In fact it was just the opposite. The cover of the new special from Cook's Illustraded magazine on Summer Grilling & Entertaining stopped me in my tracks for the complete wrong reason. Summer grilling screams the name and berry pie screams the picture . . .My brain kept showing me images of a grill and barbecue and my eyes kept showing me a delicious cold pie ready to eat . . . confused by the mixed messages I started to walk away, but then I remembered it is a first issue that I need to add to my collection plus, I thought, it will make a great blog on what NOT to do with your magazine cover. Well check the cover for yourself. It is grilling below this blog . . .

Newsweek Editor: 'Dead Tree' Magazines Will Continue

"You've got to be very careful if you don't know where you're going, because you might not get there."
- Yogi Berra


Newsweek Editor: 'Dead Tree' Magazines Will Continue
By Samir Husni
http://mrmagazine.wordpress.com/

This week's cover of Newsweek happens to reflect editor Jon Meacham's "two favorite topics": God and War. Meacham shared his views about his favorite topics and many others in an hour-long Q and A session with the journalism students at the University of Mississippi during a meeting with them on the Oxford campus.

The Newsweek editor told students that these are "interesting times" and that the business of "printing on dead trees" will continue to be with us in the future. Armed with a circulation of over three million copies every week, a readership of over 20 million readers, and five to five and a half million unique visitors on the web, Meacham compared the reading habits of consumers in print and online. Meacham said "people do not read long form on the internet. 500 words is the max.

An average cover story of Newsweek is 4,000 words, so it takes eight pages on the web." Meacham asked the students to guess the percentage of viewers/readers who go from page one to page two on the web. "80% DO NOT . . . they drop before they flip to page two." And how many stay until page 8 on the web with the story, he asked and quickly answered, "My mom will be the only one."

He reminded the students that journalism is not for the faint hearted and the future is always going to be for good writing . . . however he warned the students that we have to earn people's attention and respect their most precious resource, time (I am sure he did not mean TIME). "In a blizzard of choices," Meacham said, "To reach your audience, you need to be eloquent in the narrative with something new on every page to stop the readers." Good words of wisdom for everyone who believes that our future is based on good reporting, good writing, good editing and above all a good sense of news judgment. Thank you Jon, we indeed live in "interesting times."