By Bob Sacks
I've been in the publishing business a long time. I have seen amazing technologic changes in our industry that have brought an exactitude to the printing process that was always wished for but hardly achievable when I got started in publishing. Registration problems were not only expected, but in a strange way almost accepted as an unavoidable part of the four color printing process.
In my time in the business I have been not on dozens, but on hundreds of color OK's. I have been with excellent and very creative art directors who know less than nothing of the printing process. I always considered traveling with the "creatives" to a press side experience both fun and challenging. The challenge was explaining the printing process and getting them to sign off when I told them in no uncertain terms that that this is really a terrific match to your proof and the best that printing science and the press can deliver.
There was an eight year period when I was at High Times that I would go to Quad Graphics, usually without an art director, and did the Color OKs solo. In those days I had the unheard of liberty not to have to match the proofs, but rather to do on press anything I wanted to, to get the best printed results possible in the shortest amount of time. In the old days I felt that I could achieve an OK faster than any man or woman alive. Now that I think about it, it would have been a fun challenge between Production Directors - the Super Bowl of press side Oks.
Anyway the following video is pretty damn funny even if you haven't been on a color ok.
My Favorite quote that I can recall about the printing process comes from my college roommate Ed Cobb. I am no doubt only paraphrasing him but it went something like this:
"A proof proves nothing"
I couldn't agree more.