Tuesday, June 05, 2007

Mr. Magazine Vs. MPA in Number of New launches

"President Reagan has noted that there are too many economic pundits and forecasters and has decided on an excess prophets tax"

Mr. Magazine Vs. MPA in Number of New launches
Early May numbers show a healthy month in launches
By Samir Husni


My early numbers for May show a total of 81 new magazines launched during last month. That brings the total number of launches this year to 283 so far which is still short 84 titles from the 367 total of the same period last year. Although it is too soon to say that this may be the beginning of the reverse of the decline in number of launches, it is however the highest number of launches this year (20 more than the previous high of 61 in January). Keep in mind that all the numbers used in Samir Husni's Guide to New Magazines (Volume 22 out now, you can order here) and Mr. Magazine website are numbers based on real physical possession of the magazines and not launch announcements or preview issues. To ensure your new magazine is included in the Guide or considered for review on our website, please send a copy of your first issue to: Samir Husni, Department of Journalism, The University of Mississippi, University, MS 38677.


105 magazines launched in Q1: MPA

By Lauren Bell


The Magazine Publishers of America said 105 new magazines were published in the first quarter of 2007.

They represent a 4 percent increase in magazine launches over the same period last year.

Of the new titles launched or announced, 22 served affluent readers; seven focused on kids and teenagers; and six were on home and shelter. Twelve of the new titles were geared toward sports and recreation. Six new titles were created for African-American readers, and four magazines targeted the Hispanic market.

Titles launched by MPA members include Condé Nast Publications' Portfolio; Disney and ESPN's E Sports Parent N, Forbes' Forbes Life Executive Women and Hachette Filipacchi's Ty Pennington Style. Also launched by MPA members this year were Hearst Corp.'s 210SA, Rodale's Men's Health Living, Taunton Press' Be Sew Stylish, and Time Inc.'s Project Y, Your Look.

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