Tuesday, March 04, 2008

BoSacks isn't cheap but he can be had for free

BoSacks isn't cheap but he can be had for free
Hear/See Bosacks Live for Free in NYC

Friends, I have cajoled the powers that be at the Publishing Business Conference & Expo on March 10th through 12th in the New York Marriott Marquis Times Square to offer my readers free admission to see one of my lectures and hang out with fellow publishing executives. The free pass also includes entrance to the mighty exhibit hall.

In my opinion the exhibit hall alone is worth the price of admission. Since I started my career I have absorbed an enormous amount of information at various publishing exhibit halls by talking to the vendors and seeing the latest and greatest "things" available. You have heard me say before that the future is here now, but it is not widely distributed. Well, the future is usually at the exhibit hall first.

So, you get all that and it's free, and you get to see me, too. I am giving three lectures in two days. Come and see Bo live and in person.

The sessions I am giving are listed in the brochure as:

E-Paper and the Future of Publishing
Focus: Book & Magazine
Monday, March 10, 2008, 10:00 AM to 11:00 AM

Industry veteran, guru and "Profit Prophet" Bob Sacks (aka BoSacks) will present a lively and critical look at e-paper in its current forms, including a hands-on exploration of Sony's Reader and Amazon's Kindle, and their current and future impact on book and magazine publishing. Sacks will also share his insights and predictions on what you can expect from e-paper in the not-so-distant future.


5 Key Future Magazine Trends to Plan for
Focus: Magazine
Tuesday, March 11, 2008, 3:00 PM to 4:00 PM

The periodical publishing industry has entered a new period of change. There is much uncertainty today about how the magazine will evolve, how it will be paid for and how it will remain relevant. We look at the 5 key issues that will affect our industry over the next decade and provide actionable advice to help keep publishers prepared in defining their own future.

· David Renard : Co-founder, mediaIDEAS
· BoSacks Co-founder, mediaIDEAS


Keynote Panel: Magazine Publishing in the Digital Age

Focus: Magazine
Tuesday, March 11, 2008, 8:30 AM to 10:00 AM

What publishers should be doing now.
· Steve Palm : President and CEO, NewBay Media
· Robert Sacks : Co-Founder, mediaIDEAS
· John Sateja : Senior Vice President for Information Products, Consumer Reports
· Rich Zweiback : Executive Director of Manufacturing, Lebhar Friedman
· Ned Borowsky :President and CEO, North American Publishing Co.

All you have to do is register your name at this URL and use the discount code: BOSACKS08 http://www.publishingbusiness.com/

If you need any help or have questions send an email to my buddy Matt Steinmetz at msteinmetz@NAPCO.com Regardless of what you hear about other editors, Matt is OK in my book.

Two more items that might work for my readers:

If you are interested in going to the whole shebang They will offer you their lowest conference rate -- discount code: BOSACKS200 ($200 off Full Conference Pass, pay only $595)

Or, you want to just attend the Digital Magazine Symposium, chaired by Peter Meirs of Time Inc fame, $75 off -- discount code: BOSACKS75 ($75 off Digital Magazine Symposium, pay only $120)

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