Tuesday, September 11, 2007

mediaIDEAS - Research and Advisory Service for the Publishing Industry

BoSacks Speaks Out: What new business paradigms are really around the corner?

With all the public debates that Samir Husni and I have had over the past many years about the future of our business, my long time readers must have known that those intense exchanges would have cultivated in me a strong desire to truly examine our industry in great depth. Where are we, and where do we need to be in the not so distant future of our business. What new business paradigms are really around the corner? What kind of information must publishers have to not only survive, but to prosper at will?

In that process, I have had the privilege over the past year-and-a-half to be part of an international team of publishing experts that have formed a new research and advisory service for our industry. The rest of the story is below.

I look forward to hearing from you.

"You have to learn the rules of the game. And then you have to play better than anyone else."

Albert Einstein

For Immediate Release

Press Release

Subject: mediaIDEAS - Research and Advisory Service for the Publishing Industry

New York and London, September 12th 2007

This week global consultancymediaIDEAS (www.media-ideas.net) announced the launch of a new research and advisory service to provide actionable analysis and advice on a wide-range of issues dealing with the effects of technology on magazine publishing.

Created following a year and a half of joint research by Bob Sacks (BoSacks), Nick Hampshire, and David Renard, mediaIDEAS looks to guide publishers by presenting successful strategies in an environment where traditional distribution and content paradigms are being challenged. According to technology consultant and mediaIDEAS co-founder Nick Hampshire, "faced with rising costs, falling revenues, and criticism from environmentalists, the magazine publishing industry has to quickly embrace new technology if it is to survive beyond the next decade."

The main focus for mediaIDEAS research will be to define the magazine business models that will survive and emerge over the next 5 to 10 years. mediaIDEAS will explore the technologies that will provide a competitive advantage, and track and evaluate the vendors and their solutions. "New technology is fundamentally changing the way in which publications are produced, distributed and sold," said co-founder Bob Sacks. "We are now at a point in the history of publishing where the impending changes are as significant as those resulting from Gutenberg's invention of moveable metal type. The future is here now, but it is yet to be widely distributed and integrated into today's publishing business models. mediaIDEAS will facilitate that transition for all members of our industry."

The services, which officially start this week, are centered around periodical research that is actionable and forward-looking. The services also provide one-on-one analysis to apply the best strategies to specific business situations and needs. Publisher, distributor, and mediaIDEAS co-founder David Renard, formerly senior analyst at Gartner Group, sees "an opportunity for publishers to take control of their future and empower their business with the right technology. But for this, a publisher needs to be supported by the right information and advice."

mediaIDEAS was created by Bob Sacks, President/Publisher of The Precision Media Group, AFAICS Research Senior Partner, Nick Hampshire and David Renard, President of MU Inc, to help everyone involved in the information distribution industry make informed strategic decisions and plan for a more competitive future with its subscription-based global research and analysis. With over three-quarters of a century of publishing experience, including 22 years providing consultancy services to publishers on a wide range of critical issues, our founding analysts will draw upon their collective expertise to provide real time guidance for future growth and development.

For further details and inquiries or to sample mediaIDEAS research please visit www.media-ideas.net or contact David Renard info@media-ideas.net or +1 718 473 0720 or Nick Hampshire in Europe infoeurope@media-ideas.net or +44 (0) 20 7871 2626.

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