Showing posts with label death of print. Show all posts
Showing posts with label death of print. Show all posts

Wednesday, January 21, 2009

The Key to Publishing's Survival


The Key to Publishing's Survival
Bob Sacks www.bosacks.com

The key to survival in the near and far future is for everyone in the publishing business to embrace everything digital. That doesn't mean you should stop printing magazines, but it does mean that if you aren't comfortable in the digital world you won't/can't survive. It is that simple.


All publishing leaders must jump in with both feet, learn the new languages, join Facebook, have at least 3 e-mail addresses, and get a Twitter page. If your kids speak the digital language and you don't, how can you possibly lead your flagship publication or publishing association into the new world? The answer clearly is that you cannot. If you are fearful of the Web's Second Life or worse, don't know what that is, then you can't have one.


To survive you must embrace digital technology like there's no tomorrow, because if you don't, there won't be. No one should be spared this digital education. Let me repeat that so we are on the same page: No one can be spared this digital education. That includes everyone from the mail room to the executive boards. I mean the leadership of MPA to the ABC. I am including the membership of the PBAA, GCA, PIA and the AARP. If you can't upload a video file and are not subscribed to several RSS feeds, you should be fired. If you can't convert a word docx file to a PDF, you are history. If you can't do the voodoo, you sure as hell shouldn't/can't manage those that do.


The rate of change in digital technologies is accelerating at an inhuman pace. If you don’t use it and aren't comfortable living in it, you can’t understand the importance of adapting your flagship for the times ahead, and you won’t be able to stay on the curve, let alone ahead of it.

I have recently come to believe that too much of our leadership is either incapable or too fearful to understand the true future of publishing. I think that we have limitless opportunities before us - the chance to reach more people and more advertisers instantly and more efficiently than ever before.

It is ok to love and respect our past and yet be prepared for the prosperous adventures ahead of us in the new world. There are 4 billion people connected to the web right now. That number will only grow. This should make any publisher salivate with here-to-fore undreamt of possibilities.

The question is who is going to lead you there. The old adage has never been truer: lead, follow or get out of the way. You have no other option

Wednesday, May 07, 2008

IPods, Printing and the Inquisition


IPods, Printing and the Inquisition
Posted by Rupert Goodwins
An enduring question: what happened to Islamic science and philosophy? In early and mid medieval times, it was the best on the planet: any system of knowledge that encompasses algorithms, Algol and alembics gets my vote. But as the West clicked into overdrive, the Islamic traditions calcified and reversed; by the end of the 19th century, the Ottoman empire had gone rotten and collapsed under the pressure of expansionist Europeans and internal reformists. (Final outcome: to be decided.)

One of the more compelling arguments for this sea change is differing attitudes to the moveable type printing press. Although the technology certainly had its problems in the West - publishers still get burned these days through bad decisions, but not quite as literally as before - it became one of the major tools of reformation, gradually unhooking the fingers of church and state from the throat of those with other ideas. It was the primary tool of the Enlightenment.

Over in the Arabic-speaking world, the story was different. The printing press turned up, but failed to make much of an impact: as a result, documents of all kinds remained rare, expensive and tightly controlled. (It's probably wrong to say, as some have, that there was thus no reformation in Islam; Islam is, at least theoretically, non-hierarchical and eschews the sort of church structure that characterises Roman Catholicism. But that really is another story). From my reading, I thought that this rejection was due to a combination of suspicion at what might happen and a much better piece of good old-fashioned guild-style market control by the existing scribes than the Europeans managed.

Not so, says a (beautifully illustrated) article in Saudi Aramco World. The piece argues that the real reason was calligraphy: written Arabic, although composed from 28 basic letters much as is Latin script, is always joined up - with each letter having four ways to join to its neighbour, and each two-letter combination having its own unique shape. Moreover, the choice of which option to take was dictated by ineffable rules of beauty known only to the calligrapher, who choreographed his (oh yes, definitely his) words like so many dancers.

The mathematics of trying to combine all this with moveable type simply defeated the early printers, says the magazine, and the results were so clumsy and crude that the technology was rejected - quite rightly - as unsuitable to the task.

Now, it's true that early European printers managed to get their style together very early on, certainly comparable with hand-written script: did this help acceptance? Hard to argue that it didn't: the Gutenberg Bible went to great lengths to replicate the look of existing manuscripts. But as soon as the press got out into mass production, the quality went through the floor. Take a look at 16h and 17th century pamphlets, and you'll see all the horrors that DTP visited upon us in the 1980s. Nobody seemed to mind much.

But then, it's also true that there are cultural aspects of Arabic that just don't exist for European languages: it could well be that reading badly set Arabic is far more like having your eyeballs sandpapered than the effects of anything you could torture out of Ventura Publisher. And while it's certainly more agreeable to blame cultural lacunae on untransgressable beauty instead of reactionary conservatism, there's no doubt that Arabic is far more complex to set than the latinates.

Let's stay in the 1980s, and the arrival of another new world-changing technology: the microprocessor. It deals in the lingua franca of mathematics, of data represented as 1 and 0. If any rising tide should float all cultural boats, this was it: but apparently not. According to a pseudonymous post by "GT" on their Gatunka blog, the Japanese did remarkably badly from the early days of 8-bit microprocessors. (GT says they are a technical translator working in Japan: certainly seems to know their onions). While the West was busy enjoying the first wave of cheap word processors and general-use computing, the intricacies of entering and displaying Japanese ideograms were simply beyond what that technology could do. You could build a games console, where the few bits of Japanese you needed were represented as bitmaps alongside the rest of the game's graphics, but for text editing on a computer? Forget it. By the time cheap computer technology was up to the job - around 2000 - the West had had general purpose computers at home for long enough for them to have evolved into the central hub for an entire economy. The iPod makes no sense without a home PC: thus, argues GT, the Japanese could not have invented it. That's why Sony got stuck at the Walkman.

Obviously, the social, political and economic implications of being a bit behind with your iPods are substantially different to thoseof abandoning the printing press and the Enlightenment. But both stories illustrate how sensitive technology is to the culture in which it arrives - and how hard it is to avoid naïve assumptions about the interactions between the two (you listening, Negroponte?).

It's particularly important to bear these things in mind if you're an English-speaking jourmalist, finding oneself gifted with the most generally applicable language and (no coincidence) the most advanced technology on the planet. What else am I missing?

Tuesday, March 18, 2008

Death of Print? Not at News Corp in Britain


Death of Print? Not at News Corp in Britain
News International unveils 'biggest printing plant in the world'
By Patrick Smith

Journalists at News International's four national newspapers will face wide-ranging changes when the company moves all printing from its Wapping headquarters in April.

At a tour of the company's new £187 million Broxbourne plant in north London today, the company's senior management said that the latest in automated printing technology would give journalists later deadlines and editors greater freedom in redesigning pages.

News International claim the plant, just off the M25 near Enfield, is the biggest printing centre in the world. It is part of a £650m initiative including plants in Knowsley, near Liverpool, and Motherwell, near Glasgow.

The "triple-width" printing presses can produce tabloid and broadsheet newsprint simultaneously, meaning that many traditional editorial and printing deadlines could be scrapped.

Clive Milner, News International's group managing director, told Press Gazette: "It affects the process of journalism in a number of ways. It allows the editors to refresh and redesign the product and that's good news for readers.

"Our current products are in some cases constrained by the production, this is changed by Broxbourne."

The Sunday Times, which currently begins printing on Wednesdays, could now be printed entirely on Saturday, he said, putting sections like business into a "live" slot.

The Broxbourne plant is the size of 23 football pitches, it has 12 full-colour printing presses capable of printing 86,000 copies per hour - the equivalent of 330,000 tonnes of newsprint a year. Wapping managed 36,000 copies per hour.

Automated, pre-programmed computer technology - including laser-guided trucks and conveyor belts carrying rolls of paper around the vast factory floor - mean that printing staff are to be cut by two thirds making the company an estimated annual saving of £13m.

James Murdoch, the chairman and chief executive of News Corp's Europe and Asia division, said the investment "should be ample answer to those who believe the business of journalism, in print, is a business for yesterday's readers, not tomorrow's."

He continued: "At News, we believe that print will continue to be a driving force, even as we expand in this connected age."

The Sun is already being printed at Broxbourne. The Daily and Sunday Telegraph will begin printing from Broxbourne late this year.

NI is currently looking for a new home for its editorial staff. A sale document for Wapping has been issued to potential buyers but no potential site has been mentioned by the company so far.